INHORGENTA Trend-Index 2018
Classic luxury goods are in competition with a variety of lifestyle offers today. As a result, the market for watches and jewellery is changing. In particular, the digital world is putting the traditional business models of the industry with smart high-tech devices and online offers under pressure. What do you as a consumer think of how the watch and jewellery industry should react to be successful in the future?
For the Messe München's INHORGENTA Trend Index, a representative survey was carried out in September 2017 with a total of 4,000 consumers in Germany (N=1,060), Great Britain (N=1,025), Switzerland (N=1,001) and Italy (N=1,118). The survey was conducted by a market research institute on trends in the watch and jewellery industry.