December 3, 2015
A Click into the Industry’s Digital Future
First Web Campus at INHORGENTA MUNICH 2016
The Internet with innumerable business models has also dramatically changed the jewelry and watchmaking industry and disbanded existing commercial structures. The future of action consists in the interplay between store-based retailing and unlimited online shopping. INHORGENTA MUNICH’s first Web Campus will show how this challenge opens up new opportunities for jewelers. From 12 to 15 February 2016, this new facility will set the course for an efficient online presence of the industry.
“Digitalization is comprehensively changing our economy and society. Like all other sectors, the jewelry and watchmaking industry must deal with this situation. These changes, however, also lead to opportunities for trade. Owing to the many facets of multi-channeling, in other words, the approaching of consumers via different on- and offline channels, jewelers have the chance to meet lovers of jewelry and watches wherever they like to be: at the shop and/or online”, states Klaus Dittrich, Chairman and CEO of Messe München. The first Web Campus at INHORGENTA MUNICH 2016 will show the options open to jewelers for optimum networking in the digital world and for establishing their businesses.
In Hall C2 “Contemporary Design & Vision”, on the seminar area, experts in the fields of social media, e-commerce and future technologies will give lectures dealing with topics that open up a new perspective on the consumer’s wishes and needs for the jewelry and watchmaking industry.
“Every company is different and has its own history and exclusive positioning requiring effective online presentation in order to exploit the possibilities offered by the Internet in an optimum way“, states Sven Suberg, advisor at Suberg Strategy Consultants. “In doing so, it is of decisive importance to build up an e-commerce infrastructure, thus envisaging further, creative sales opportunities also outside one’s own online business.” Dr. Jochen Schäfer, lawyer, will explain how to avoid legal pitfalls in connection with e-commerce using examples of particular cases. The constantly increasing importance of social media is a new chance also for the jewelry and watchmaking industry. Social media experts will pinpoint how to build up interesting Facebook and Twitter channels with the objective to tap into new customer groups. In addition, trend researchers will give insight into current and future technology developments. The theme of virtual reality, for example, has the potential to reveal strategically exciting, new sales options to jewelers. Following their lectures, the experts will be available in one-to-one interviews to answer questions and provide individual advice.
Exhibition Director Stefanie Mändlein emphasizes, “We are proud of the fact that we have been able to persuade high-ranking specialists and experts of the digital world to take part in the premiere of the Web Campus at INHORGENTA MUNICH 2016. We see ourselves as bridge builders who provide assistance and valuable support in questions regarding the future. In doing so, we intend to ensure our industry partners’ success both online and offline and to propose concrete solutions to current problems.”