Digitalization: Risk or Opportunity?
Digitalization leads to lasting changes also in the jewelry and watch industry. This results in a spirit of change but also in uncertainty among the manufacturers and dealers. The first Web Campus of INHORGENTA MUNICH will provide orientation and strategic support. In "Contemporary Design & Vision" Hall C2, experts will shed light on useful online sales channels and social media approaches and provide ideas for the networking of store-based retailing and e-commerce. The lectures held at the Web Campus will show steps towards tapping new customer groups and consolidating existing customer relations successfully in the long-term.