It is the most important digital event in the jewelry, timepiece and gemstone industry: the INHORGENTA TRENDFACTORY #ReInspire. The trend platform on October 22 will bring all the industry representatives together digitally. The aim is to network, transfer valuable knowledge, and thus give the industry a new boost.
“Anyone with a forward-looking attitude will also be at the INHORGENTA TRENDFACTORY #ReInspire,” says Stefanie Mändlein, Exhibition Director of INHORGENTA: “We want to provide new stimulus and look to the future together with confidence.”
In the past months, she and her team joined up with experts from the industry to put together a concept for a digital industry gathering with an outstanding list of speakers, including:
Marcel Benson will also be there. The New York Times reported just recently on the founder of the Benson Watch Company. The American will be holding a master class at the TRENDFACTORY titled “Story Time – The power of crafting an authentic story”.
But, as with all of the eleven master classes, Benson’s focus is also on the dialog with the participants. “The master classes should not only inspire but also provide direct advice for actual practice. Questions are explicitly encouraged,” says Mändlein and adds: “We want to provide real help for everyday life.”
To that end, the program covers the entire spectrum of the industry, with content from the fields of timepieces, design, jewelry, technology and marketing.
The focus topics of sustainability, future retail, and the customer of tomorrow will always be discussed in a direct practical context. To make sure these insights aren’t lost, all the content will subsequently be available exclusively for ticket owners.
Malene Petrea Skov, Head of Communications for Georg Jensen, is impressed by the format: “You shouldn’t miss this conference. It’s exactly what the industry needs right now.”
Philippe Roten, CEO Favre-Leuba, adds: “The future will only be difficult if we don’t risk anything. And we’re determining the future now.” The INHORGENTA TRENDFACTORY #ReInspire wants to set the course for that.
All the information about the speakers and the detailed program overview can be found here.
All prices include legal VAT. *For trainees, pupils, students (verification with school pass, student ID or certificate of enrollment)