INHORGENTA MUNICH presents an extensive supporting program from February 14 to 17. With a wide range of presentations, panels and knowledge formats, the fair is an information platform with and for industry professionals.
Stefanie Mändlein, Exhibition Director at INHORGENTA MUNICH, explains: “We have created a top-class and multifaceted supporting program. On all four days of the fair, visitors will benefit from the expertise of the international top speakers and ensure their informational edge within the industry.”
As a partner country for this year’s INHORGENTA MUNICH, Switzerland and its watches will be showcased in the Salon Suisse. Mändlein promises novelty here as well: “The Salon Suisse concept has won over first class Swiss brands—visitors can look forward to the absolute top brands: The space will feature Bumont, Czapek and Parmigiani Fleurier as exhibitors, among others.”
In 2020, TRENDFACTORY MUNICH will take place in the redesigned Hall C2—with a wide range of presentations and workshops on sustainability and future retail. For instance, expert Katerina Perez will provide insight into retail strategies of the future and answer the question, “How do I sell jewelry on Instagram?” Her presentation will be made in English. Designer Guya Merkle will discuss the use of recycled gold and Andy Bardon, a photographer for National Geographic, will talk about his documentary on the mining of pearls in French Polynesia.
INHORGENTA MUNICH is constantly growing, especially in the field of watches. In addition to a strong exhibitor portfolio, the fair provides a great deal of knowledge transfer through its Watch Talks. One example is the talk “(Certified) Pre-owned: A business model for manufacturers or specialist retailers?” (Saturday, February 15, 2020, 14:00–14:30). Representatives from the Swiss watchmaking industry in particular are discovering certified pre-owned as a new business model. Is the topic appealing to supposedly smaller watch brands, too? Does it represent competition for local or web-based retailers? What are the relevant risks and opportunities in this context?
The Campus Talks serve as the ideal hub for young designers and goldsmiths for everything related to getting started in the profession. Michael Kiefer, from the schools for goldsmithing and watchmaking in Pforzheim, and Tabea Reulecke, from the technical school for design, jewelry and utensil, will present the institutions and answer questions about training and courses of study. Various lectures and panels will also be offered. These will include success stories from well-known designers to inspire young talent.
Jewelry shows are a permanent part of the event calendar at INHORGENTA MUNICH. This year, Claudia Hofmann, co-founder of the Fashion Council Germany, will be the lead stylist for the models. Breath-taking pieces of fine jewelry will be specially showcased in puristic, all-white looks. For Claudia Hofmann, it’s important that “the individual styling puts the unique pieces of jewelry in the spotlight.”