Visitor profiles—our trade visitors in numbers
About 27,500 trade visitors from 70 countries visited INHORGENTA MUNICH 2017, 90 percent of whom had a high level of decision-making authority. Our visitors are very satisfied with the international trade fair for discoverers.
- 96 % assessed the overall event as "Good" or "Excellent"
- 98 % would recommend the trade fair
- 97 % plan to visit the event again in future
|Top ten visitor countries|
|Great Britain and Northern Ireland|
Meeting place for international decision-makers
90 percent of our visitors are decision-makers or have an influence on purchasing and acquisition decisions.
71 percent have a leading role in their business:
- Sole traders / joint owners / self-employed professionals
- Managing directors / board directors
- Divisional / departmental managers / authorized representatives
- Section / group / team leaders
Top five responsibilities of our trade visitors
- Management / leadership roles
- Sales / marketing
- Product development / design
- Purchasing / procurement
- Production / manufacturing / quality control