The most different attractions that were oriented especially on the interests of the trade visitors have been offered. Next to seminars on business management like sales-promoting shop design and strategies for acquiring new customers, experts spoke on current and upcoming trends in jewellery and fashion. Focus was also laid on new craft techniques. Among others, the ‘Watch Forum’ put on display the entire spectrum of the trade’s craftsmanship. Renowned watchmakers gave an insight into their fascinating skill and answered specific questions from the trade visitors.

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