"edc by Esprit" has been the label since 1998, with which the international lifestyle brand Esprit appeals especially to young and fashion-oriented customers. At inhorgenta europe, EganaGoldpfeil is presenting an innovation for the fast-growing fashion segment. The world premiere of the new jewelry collection "edc by Esprit" is one of the most important components for the corporate group in its future-oriented strategy. The company is emphasizing that edc is a separate brand with its own target group and has no common ground with brands such as Esprit jewel. "edc by Esprit is as fast and exciting and individual as the feeling of life of a new generation – and it is the first jewelry label worldwide, which is concentrating on these consumers with high buying power between 14 and 24 years of age. Consequently, we are creating enormous, additional potential for success," according to Kirsten Dankert, responsible for the jewelry section at the EganaGoldpfeil Group. You can admire these novelties in aisle C/E, Hall A1/328/531.www.esprit.com