• Extensive accompanying programme at inhorgenta europe 2008 for its public from the trade
• New: the ‘Watch Forum’ for lovers of the high art of watchmaking
On 15 - 18 February 2008, inhorgenta europe will be taking place for the 35th time.
The EU’s leading trade fair for jewellery, watches, clocks,
precious stones, pearls and technology again offers an enticing and
extensive accompanying programme this year too. More than 30,000 trade
visitors from all over the world will again have the opportunity to
take part in a varied range of trade seminars, special exhibitions and
panel discussions.
The most different subjects will be dealt with – from seminars
oriented towards business management to sales-promoting shop design and
strategies for acquiring new customers. Experts will give a prognosis
for the financial year 2008 and examine current and upcoming trends in
jewellery, fashion, stones and colours. inhorgenta europe wishes to
enthuse the technically interested with a demonstration of new and
rediscovered craft techniques: the focus is on special methods for
working platinum, precious stones and enamel. “Nowhere else do
trade visitors come across such a great variety of seminars, round
tables and special exhibitions geared specifically to their
interests�?, says Armin Wittmann, Exhibition Director of
inhorgenta europe. “At inhorgenta europe 2008, we are offering
even more service for the specialised trade.�?
What stands out in particular among this host of seminars and
information events is the ‘Watch Forum’, which takes place
for the first time at the coming inhorgenta europe. At a separate area
in Hall A1, inhorgenta europe presents an exclusive forum for dealers
and fans of high-quality timepieces. The entire spectrum of this unique
craftsmanship is on display. The emphases here are on subjects like the
history of the watch, trends, training, components suppliers and
‘Market & Future’. And, of course, watchmaking itself
will get plenty of attention. Renowned watchmakers give an insight into
their fascinating skill and invite questions from the trade visitors
– beginners and watch professionals alike. “We want to make
our audience even more sensitive to the high art of watchmaking�?,
as Armin Wittmann explains the background to this forum. “I think
we are creating a point of contact which will captivate people
interested in
watches – and on every day of the fair.�?
The ‘Watch Forum’ is based on a successful model because
many inhorgenta europe forums have enjoyed special popularity for many
years. The ‘Platinum Forum’ in Hall B1 has long become a
must for jewellery connoisseurs. Among the highlights of the jewellery
design Hall C2 are the ‘Design Podium’ with its numerous
forums and the ‘Brand New – New Brand’ forum for the
up-and-coming generation. Here, talented young designers create the
trends of the next season. Not for nothing is ‘C2’ regarded
as a generator of impetus for the entire industry.
New too on the programme of inhorgenta europe is the Tahitian Pearl
Trophy 2007/2008. Since May 2007, a top-class jury of experts
(including Nina Ruge) have
assessed the best jewellery designs using Tahitian pearls. The winners
of the various categories – from necklaces to men’s
jewellery – will now be honoured at inhorgenta europe. The
competition is organised jointly by inhorgenta europe, the GZ and the
association Perles de Tahiti.
This extensive offer is rounded off by a new layout concept. In
showcases and at special areas, inhorgenta europe 2008 presents
reminiscences of some of the world’s greatest treasures. Visitors
will be surprised to see these three-dimensional adventure worlds with
the grave of Tutankhamen (Hall B1), the treasure of the Russian tsars
(Hall C2) and the Mayan treasures (Hall C1).
inhorgenta europe takes place on 15 - 18 February 2008 at the New
Munich Trade Fair Centre. Around 1,200 exhibitors from over 40
countries have applied to take part. In addition, the exhibition
management expects more than 30,000 trade visitors from all over the
world just as in the previous years. New trends, new collections, new
brands and new technologies on the subject of watches and jewellery
– all this is presented by the first major trade fair of the year
in six halls on a total area of 64,500 square metres.
Further information and picture material at
www.inhorgenta.comContact:
Messe München GmbH Marketing and Communications, Consumer Goods Susanne Fischer Messegelände 81823 Munich, Germany Tel. +49 (0)89 949 20870 Fax +49 (0)89 949 97 20870 susanne.fischer@messe-muenchen.de | Talk of town. Wächter & Wächter Nikola Hägele Grimmstrasse 3 80336
Munich, Germany Tel. +49 (0) 89 747 242 36 Fax +49 (0) 89 747 242 40 n.haegele@waechter-waechter.de |
5/MK