The 35th inhorgenta europe (15 - 18 February 2008) promises to be a
highlight of the upcoming jewelry and timepiece season. Shortly before
the deadline for trade fair registration, it has become clear that the
leading European Trade Fair for Watches, Clocks, Jewellery, Precious
Stones, Pearls and Technology is continuing to grow. For example, trade
fair management expects an increase in exhibitor figures (1,183 in
2007) and trade visitors (30,933 in 2007) in 2008. Those responsible at
the trade fair see the reason for cautious optimism above all thanks to
the still positive outlook for the economy, the general positive mood
in various market segments as well as the continually growing demand
from numerous European countries. "The market environment of inhorgenta
europe 2008 is extremely interesting," trade fair CEO Manfred
Wutzlhofer stated with pleasure.
The stage for the largest
industry fair in the EU is ready in any case. Six halls with a total of
64,500 square meters exhibition area are available for new trends, new
collection, new brands, new technologies and new marketing concepts
dealing with all topics concerning timepieces, jewelry, precious
stones. A new design concept makes the special importance of the trade
fair and the exhibited precious items clear. inhorgenta europe 2008 is
presenting reminiscences of a few of the greatest treasures of the
world, including the tomb of Tutenchamun (Hall B1), the treasures of
the Russian Czars (Hall C2) and the treasures of the Maya (Hall C1) in
display windows and special areas.
The range of exhibitor
offers will not be less splendid and varied for trade visitors.
Everything imaginable about the trends in the timepiece and jewelry
market will be exhibited at inhorgenta europe: from antique
chronographs to multifunctional digital watches and from exclusive
diamond or platinum jewelry all the way to avant-garde designer jewelry
creations. The list of the more than 1,200 exhibitors is
correspondingly comprehensive and varied.
The competence of
inhorgenta europe in the area of jewelry design and designer jewelry is
unrivaled. More than 300 exhibitors just in Hall C2 will present almost
unlimited creativity and innovative variety of materials. Renowned
brands exhibit next to young designer labels, unconventional jewelry
designers and internationally leading arts and crafts businesses there.
Trade visitors are not only offered a celebration of the senses there,
but probably the most comprehensive exhibition of contemporary jewelry
design worldwide.
Among other things, this unique industry
meeting is promoted by the Innovation Prize for excellent jewelry
design pointing the way to the future, which inhorgenta europe is
awarding for the ninth time and which is one of the most coveted awards
in the industry. The prizewinning works will be presented to the trade
public in a special exhibition on “Designer’s Avenue�? in
Hall C2. The next generation forum “Brand New – New
Brand�?, at which graduates of national and international hotbeds of
talent can exhibit, as well as for the “Forum Innovation�? where
young, already working jewelry designers and goldsmiths exhibit their
works, round out the topic.
Another highlight at inhorgenta
europe 2008 is platinum. The platinum forum of the Munich trade fair
enjoys optimum esteem worldwide and is considered a unique platform for
this exclusive market segment worldwide. More than 20 top exhibitors,
including names such as Henrich & Denzel, Isabelle Fa, H.D. Krieger
and Gebr. Schaffrath, are exhibiting their collections in Munich and
providing trade purchasers with welcome orientation help for the new
season.
Another focal point of inhorgenta europe 2008 is the
topic of fashion and lifestyle watches. inhorgenta europe covers almost
the complete range there. Trendy brand companies are represented as
well as traditional watchmakers from Asia and Europe. Many of them will
be grouped around "Brand Avenue" in Hall A1 where brands such as Casio,
Diesel, Fossil, Jacques Lemans, Tutima and Zodiac recently exhibited.
As
the registration figures show, the topic of technology will be a major
one at inhorgenta europe 2008. Numerous specialists will exhibit new
tools and machines, new display and packaging concepts as well as new
technologies for jewelry and timepieces. The Munich trade fair is
especially doing justice to its reputation as marketplace of ideas and
information, an important aspect in promoting sales that many of
exhibitors and trade visitors are increasingly appreciating and taking
advantage of.
Another contribution for sharing ideas and
experience is the comprehensive supporting program of the trade fair,
which provides retailers with valuable input on various topics.
Visitors will find numerous trade seminars, panel discussions and
special exhibitions. The following topics are currently planned for
2008:
- Jewelry and Fashion Trends 2008
- Gem and Colored Stone Trends 2008
- New Techniques for Platinum
- Inhorgenta Industry Talk about Timepieces. The Latest Developments to Watch.
- Decoration Workshop. Small Means – Big Effect.
- Shop Design. Trends in Shop Construction.
- Old Technologies – More Current than Ever. Enameling, Guilloche, etc.
- New Customer Acquisition: Experiences, Possibilities, Measures for Jewelers.
- UJS Symposium: Sell Better! Simpler Possibilities for Generating More Sales.
inhorgenta europe will publish additional details about the seminar and supporting soon at www.inhorgenta.com
Another
trend, which will probably continue at inhorgenta europe 2008, is the
increasing internationalization of the trade fair. A new record was set
with 9,547 trade visitors from foreign countries in 2007. Record
visitor figures were recorded from a few large sales markets, including
Spain. The increased efforts of trade fair management to attract an
international public are obviously bearing fruit here. For example,
inhorgenta europe was presented within the framework of a roadshow in
France, Norway, Sweden, Bulgaria, Spain and England over the past
months. The website of inhorgenta europe can be retrieved in no fewer
than nine languages in the meantime. The Gold Card, whose holders can
use various free services at inhorgenta europe as well as at numerous
other trade fairs in Europe, Asia and the USA, is obviously attracting
an increasing number of trade visitors from foreign countries to
Munich. This is another reason to look forward to the first important
trade fair of 2008 with anticipation and eagerness.
inhorgenta
europe 2008 will last from Friday, 15 February to Monday, 18 February.
It will be open each day from 9 a.m. till 6 p.m., on Monday till 5 p.m.
Entrance for trade visitors is 18 euros for a one-day ticket on site.
Online registration is also possible.
Additional information and picture material is available at www.inhorgenta.com
Contact:
Messe München GmbH
Marketing and Communication Consumer Goods
Susanne Fischer
Messegelände
81823 Munich
Tel.: +49 (0) 89 949-20610
Fax: +49 (0) 89 949-97 20610
susanne.fischer@messe-muenchen.de
Talk of town. Wächter & Wächter
Nikola Hägele
Grimmstrasse 3
80336 Munich
Tel. +49 (0) 89 747242-36
Fax 49 (0)89 747242 -40
n.haegele@waechter-waechter.de
2/MK/ls
