In the early part of the
year, the jewelry and watch sector is again looking forward to inspecting all
the latest trends for the season at the 39th INHORGENTA MUNICH. In focus at this trade show will be a
sports-style retro and vintage look with bold clear lines. In watches,
extra-large dials and luxurious models in ceramic are very popular. And in
jewelry, too, the trend is also towards big design. Rose
gold in combination with stainless steel and stones is also setting the tone in
materials this year. As for color, clear understatement is "in". Warm
colors like biscuit, caramel, rose and brown are favorites. Glowing colors add
additional accent. The "Trade Show for Jewelry and Watches" opens its
doors from February 10 to 13, 2012 at the exhibition center in Munich. As
the first big sector gathering of the year, INHORGENTA MUNICH is traditionally
the place to review trends for the coming season. On show here to an
international trade audience are all the latest developments in color, material
and form. There are many things to look forward to, for example an exclusive
preview of the Karl Lagerfeld collection, a new
addition to the Fossil portfolio. Junghans, too, will be presenting its
mechanical watch series "Bogner by Junghans", and Kraftworxs is
showcasing a watch featuring "neolux", with light-storing crystals
that can keep the time visible in the dark. This new technology means that in
future it will be possible to avoid using phosphorous or radium completely.
INHORGENTA
MUNICH has asked its exhibitors what they see as the main trends of the coming
season. And for many – be they small or large companies, established brands or
newcomers – the answer is already quite clear. In the following statements (in
alphabetical order of company), they reveal the highlights they will be
exhibiting at the show.
Casio, Marc Czemper, Sales Manager Casio Europe
All
eyes will be on the brands EDIFICE, G-SHOCK and Baby-G. With the
radio-precision EDIFICE collection we are again offering elegant man´s
timepieces with innovative technology and sporting elegance. Those who like
their watches larger and more robust will be delighted with, for example, the
new GA-110GB from G- SHOCK. The Baby-G brand features new models that perfectly
match the wishes and requirements of the young female customers – cool design
and special features, like the BGA-132-7BER with neon illuminator. And the
partnership with Ke$ha is continuing. The US singer is the face of the brand,
and she has even designed two of the Baby-G models herself.
Festina, Andrea Lengdobler, Public Relations / Online Service
For
the Festina Group INHORGENTA MUNICH 2012 marks the start of an anniversary
year: The Festina brand is 110 years old this year, and at the same time the
15th Tour-chrono is the anniversary watch marking 20 years of Festina
time-keeping for the Tour de France. In addition Lotus is starting the big
"Lotus 2012" marketing campaign at INHORGENTA MUNICH. With regard to
the momentous changes expected for the world on December 21, 2012, as predicted
by the Mayan calendar, Festina is bringing out a veritable fireworks display of
collections and actions, all under the motto of "enjoy every second".
Fossil, Susanne von der Heiden, PR Manager Fossil (Europe)
The
Fossil Group will be presenting new products from its own brands Fossil
and MICHELE, and from its license brands adidas, Diesel, Emporio
Armani, Michael Kors and DKNY. In
2012 the original watch creations of the brand "Marc by Marc Jacobs"
are also featured again. In addition there will
be an exclusive preview of the new arrival in the portfolio: Karl
Lagerfeld.
The first watch collection under the name of Karl Lagerfeld
is scheduled to come out on the market in spring 2013.
Gellner, Eveline Müller,
Head of Marketing
Cultured
pearls embody originality and naturalness. And so the "Spirit of
Pearls" is presenting itself at the start of the Pearl Year of 2012 as
luxuriously elegant and casually extravagant.
Hans D.
Krieger, Andreas Milisenda,
Member of Management Board
This year
at INHORGENTA MUNICH we will be presenting our new platinum alloy
"Infinite White Platinum". This is an alloy of 950 platinum and gold.
It was produced in a cooperation with C. Hafner.
For the Hans Dieter Krieger manufactory it was very important to create a
high-value material which would underline the uniqueness of colored diamonds in
jewelry.
Junghans, Thomas Fiedler, Brand Manager of Junghans watch factory
At
Junghans the year 2012 is dedicated to the motto of "Time for top sporting
achievements". We have entered into an exciting cooperation with Bogner.
The "Bogner by Junghans" series of mechanical watches has been
produced in close collaboration with this successful sportsman, film-maker and
fashion designer; Willy Bogner himself is the godfather
behind this series. The new sporting line 1972 with its distinctive cases and fresh
color accents, echoes the style of the 1970s. Fitted with the latest
technology, it takes up the theme of the sporting successes as the official
timekeeper at the Olympic Games in Munich in 1972, when Junghans revolutionized
timekeeping in sport by using new methods of measuring – one being the ability
to read the time in one-hundredth-of-a-second precision on the first colored
photos of the finish line.
Kraftworxs, Anton Kraft,
Managing Director
Diversity and unity –
that´s the principle. Creating unique designs with which people can express
their individuality – that is the credo of the brand. This applies of course
also to the glowing Day&Night models. Different styles – classic, sporting,
dual – but all delivering the same added value: Exceptional watches for all
occasions. Kraftworxs' crystal-clear message: We have our finger on the pulse
of time – rEvolutionary.
Näher & Jensen Firma Raymond Weil Deutschland, Norbert
Jensen, agency owner
With
us the focus is on ladies' watches in the 900 to 3,000 euro price bracket, and
the new Maestro moon-phase watch for men.
Pandora, Christine Tschirner, Marketing & PR Coordinator
At
INHORGENTA MUNICH 2012 Pandora is proud to present the new spring/summer
collection for 2012. The collection combines timeless beauty with delicate,
exquisitely executed details and the vintage charm of Jugendstil. The
collection is an homage to romance and emotion. These wonderful new pieces are
inspired by the elegance of past times – classically modern, but still very
feminine and in touch with today´s world.
Schoeffel, Christine Reutter,
Marketing & PR
The luxury of pearls in breathtaking diversity. The
latest trends show clearly that pearls can go anywhere anytime; no woman needs
to be without the beguiling shimmer of her favorites, not even for a second.
The Creative Collection is brand new: Pearls showing their cool side in an
exciting contrast with leather. Stylish creations with polished and black
rhodium silver in casual XL lengths. And the Showtime line puts on a performance
with new colored bands made of silk – perfect for the color trends of the
coming season.
Swarovski, Holger Beckers, Marketing Operations, PR & Communication
Manager
At
INHORGENTA MUNICH 2012 we are concentrating on the presentation of two
highlights: our new collection "Swing, Sing and Shine" and a preview
of the new watch collection for spring/summer 2012. "Swing, Sing and
Shine" is an homage to the vintage look and an ode to the "lights –
camera – action" feel of cinema.
General information for the
media: Online accreditation: Please note that
journalists can apply for
accreditation
online up until February 10. After that accreditation can be obtained in
the Press Center West at Messe München, from February 9 onwards.
Press events To find out what press
events are being organized at INHORGENTA MUNICH, and what VIP guests to expect,
go to the
events
database, which is regularly updated.
Messe München International Messe München
International is one of the world´s leading trade-show companies. It organizes
around 40 trade shows for capital and consumer goods, and key high-tech
industries. Each year over 30,000 exhibitors from more than 100 countries, and
over two million visitors from more than 200 countries take part in the events
in Munich. In
addition, MMI organizes trade shows in Asia, Russia,
the Middle East and South America. Via its six
subsidiaries – in Europe and in Asia – and
over 60 foreign representatives actively serving more than 90 countries, MMI
has a worldwide business network. Environmental protection and sustainability
are key priorities in all Messe München International´s
operations, at home and abroad. It
is the first trade show company to be awarded energy efficiency certification
from the technical inspection authorities TÜV SÜD.
Further
information: www.messe-muenchen.de.