The management of
inhorgenta is planning a strong expansion of the trade show in the coming
years. As part of this re-orientation, the visual design is to be enhanced and
associated more closely with the Munich
location. Step by step, the layout and structure of the various exhibition
halls will be given a sharper profile and the design of the exhibition space
will become more sophisticated, with high-quality lounges and attractive
special shows. Another new development: The event is to get a new name:
INHORGENTA MUNICH.
The dates of the next trade show are February 10 to 13, 2012 in Munich.
"Munich is one of the most
famous, best loved and most charming cities in the world," says Renate Wittgenstein,
product manager at INHORGENTA MUNICH and one of the driving forces behind the
changes being implemented by 2014. "Our goal is to make better use of the
excellent image and attractiveness of the city for the trade show, particularly
as regards international competition." Events and PR activities at the
exhibition center and in the city will also be organized to integrate
INHORGENTA MUNICH more strongly into the life of the Bavarian capital.
The
first signs of this upcoming quality campaign will be seen at the fair itself
next year. At the West Entrance, trade visitors and exhibitors will be able to
enjoy a stylishly revamped INHORGENTA MUNICH Lounge. Plans are also under way
for exhibitors to be able to use the Lounge area for their own events.
Visual
changes will be one outward sign. But on the culinary front, too, the fair will
have some treats in store in 2012: Celebrity chef Holger Stromberg, who cooks
for the German national football squad and who since last year has been
actively involved in both ISPO MUNICH and INHORGENTA MUNICH, will be running
the "Schlossrestaurant" and the "Buddha Bar", both
specially set up in Hall B2. The range of food and drink goes beyond the
standard fair on offer at many other trade shows, and in doing so echoes in
culinary terms the high quality standards of INHORGENTA MUNICH itself.
Holger Stromberg will also be organizing the food at another
attraction to visitors and exhibitors – the new Howard Hughes Lounge. Suitably
this will be located in Hall A1, and styled to match the lifestyle watches on
display there. With an appropriate lounge-like design and lots of large-format
wall motifs, INHORGENTA MUNICH will be conjuring up the days of this early
aviator, film producer and entrepreneur – and of course whetting appetites for
the timeless elegance and sporting design of classic pilot´s watches. All of
this will be rounded off with the culinary delights on offer in the premium
restaurant in Hall B1. In the new-style West Entrance area, a day bar and the
INHORGENTA MUNICH Lounge will be welcoming attendees with an appealing visual
design and atmosphere.
The
supporting program to INHORGENTA MUNICH will be redesigned for 2012, and will
feature many lectures by selected speakers. For example, high-ranking
representatives from the sector will be taking part in a forum that gives
jewelers and retailers a glimpse into what the future holds for their business.
Among the speakers are Professor Dirk Wolfes ("Fashion Future
Trends"), Nicolas Tscheche from Airbus ("Luxury in Commercial
Aviation"), Björn Theis of Z-Punkt ("Evolution of Luxury") and
Professor Dr. Fritz Frenkler of the Technical University of Munich who will be
speaking about "The Future of Industrial Design". Panel discussions
and lectures on other topical themes will complete this exciting supporting
program.
"We
have developed a whole range of components that in the coming years will make
INHORGENTA MUNICH even more attractive to exhibitors and visitors," says Renate Wittgenstein.
Just as ambitious is the mid-term goal the team has set itself: "We want
to bring INHORGENTA MUNICH onto a sustainable growth path, to sharpen the
profile of the event and the segments, and to clearly position the show in
relation to the competition."
Your new press contact for INHORGENTA MUNICH is Bettina Schenk
– for further information on the show go to www.inhorgenta.com Messe München International (MMI) Messe München
International (MMI) is one of the world´s leading trade-show companies. It
organizes around 40 trade shows for capital and consumer goods, and key
high-tech industries. Each year over 30,000 exhibitors from more than 100
countries, and over two million visitors from more than 200 countries take part
in the events in Munich.
In addition, MMI organizes trade shows in Asia, Russia,
the Middle East and South America. Via its six
subsidiaries – in Europe and in Asia – and
over 60 foreign representatives actively serving more than 90 countries, MMI
has a worldwide business network. Environmental protection and sustainability
are key priorities in all Messe München International´s
operations, at home and abroad. It is the first trade show
company to be awarded energy efficiency certification from the technical inspection
authorities TÜV SÜD. Further
information:
www.messe-muenchen.de.
Media Contact: Messe München GmbH
Bettina Schenk
New Munich Trade Fair
Centre
81823 Munich
Tel.: +49 89 949-21475
Fax: +49 89 949-97-21475
E-mail:
bettina.schenk@messe-muenchen.de 02/bs
