- Circa 15% more
visitors than in 2009
- International
character increases
- Very positive
atmosphere thanks to high ordering activity
From February 19th
to 22nd, inhorgenta europe 2010 once
again validated its role as the jewellery and watch industry’s trend barometer.
Thanks to its schedule early in the year the exposition is considered one of
the world’s leading trade fairs for jewellery, watches, gemstones, pearls, and
technology. This position was further highlighted by this year’s annual CIBJO
congress, held at the same time in Munich as the
37th inhorgenta europe.
With considerably more than
30,000 visiting industry professionals from 84 countries inhorgenta europe experienced a growth of close to 15%.
Approximately one third of the visitors came from abroad, which represents an
increase of about 2.5%. In addition to Germany,
the countries with the largest visitor delegations were Austria, Spain,
Italy, Sweden, Switzerland,
Greece, the Netherlands, as well as Great Britain and Ireland.
The atmosphere in the
exposition halls was very positive, particularly due to high ordering activity
thanks to considerably reduced stock levels among the jewellery and watch retailers
at the end of 2009. Yet also the extensive, high quality product selection
gained a lot of appreciative attention.
The results of the poll held
by TNS Infratest at the same time as the trade fair also confirm the very
positive progress at this year’s event: 42%
of exhibitors polled (compared to 33% last year) rated the industry’s current
economic situation excellent or good; 80% (56%) believe that this will also
apply for future market development. Among the visitors, the same ratings were
provided by 51% (45%) and 74% (62%) respectively.
76% (61%) of the exhibitors polled rated the
trade fair excellent to good, among the visitors 95% (91%) offered the same rating. Visitors
liked the comprehensive character and wide range of the product selection best (94%),
followed by the event’s atmosphere (93%), the leading trade fair character (89%),
as well as the clear arrangement or breakdown into industry segments and
quality of visitor information (88% each). Top issues among exhibitors included
the clear arrangement or breakdown into industry segments (80%), leading trade
fair character (76%), and visitor quality (75%).
A total of 1,143 exhibitors
from 38 countries presented their products on net exhibit space of
29,700
square meters, representing a 2.5% increase in exhibit space at
inhorgenta europe 2010 compared to the prior year. Overall, inhorgenta
europe covered 66,000 square meters in six
exposition halls at the New Munich Trade Fair.
Klaus Dittrich, Chairman of
the Management Messe München GmbH: "We are very pleased with the excellent
run of inhorgenta europe 2010, which even
exceeded our own expectations. The strong increase in visitors shows clearly
how attractive this exposition is for the industry. inhorgenta europe is the fourth Munich-based event in a row
experiencing a considerable increase in visitors. inhorgenta europe
was able to further expand its position as an important European retail
platform. Together with the industry we will continue to consistently
strengthen this position in terms of strategic goals as well as content.”
inhorgenta europe
2011 will be held from February 25th to 28th, 2011 at the
New Munich Trade Fair.
Statements: Thomas Sabo, Carolin
Hochstrat, International PR Manager:
inhorgenta europe
2010 was a complete success for us, and far exceeded our expectations and prior
goals. We had more than 700 order meetings, and our international customers
were not scared away even by the wintry weather. Among the visitors were
interested parties from more than 20 countries. Thomas Sabo
will return next year to use the environment of inhorgenta Europe
to further advance our international expansion.
Pandora, Annette Laustrup Nielsen,
Vice Managing Director:
We are highly pleased with the
event and reached our sales goals for this year. One of the reasons was
probably also the new design of our exhibit booth, which received very good
feedback.
Swarovski (Germany) GmbH, Christoph Storck,
Managing Director:
inhorgenta europe
allows us targeted contact to jewellers. This is extremely important for us
because we want to make our business partners more aware of our new brand
identity. We were definitely able to do so. Our line “Out of the Blue” was a
particular hit.
Fossil Europe GmbH, Christian Coenen, Vice President Sales Germany:
We use the trade fair to present the “Fossil Brand Platform” to our retailers.
This is where we can introduce the products, concepts as well as campaigns for
the entire year. Our close to 1,000 meetings in three days prove that we
properly use inhorgenta Europe for
communication with our business partners.
Festina Uhren GmbH, Maximilian Schiessl,
Marketing:
The trade show went very well for us. Prior to the event we had already set up
400 meetings. Accordingly the order situation was very positive, and customers
were clearly ready to invest. The international character of the event has
consistently increased in the last few years; we had many customer visits from Eastern Europe in particular.
Casio Europe GmbH, Andreas Schult,
Sales Manager:
Our impression of inhorgenta europe 2010 is very positive. We counted more customers
than last year and excellent sales. In addition to customers from Germany and Austria,
there were also many visitors from Eastern Europe and Italy. The
atmosphere was generally very positive.
Frédérique Constant
Deutschland GmbH & Alpina, Lothar Elmer, Sales Director:
A year ago we repositioned ourselves in Munich.
Therefore it was very important for us to be at inhorgenta europe
as an exhibitor. In the last few days we received a lot of positive feedback
from the market and met with your top brand retailers. It was definitely a good
decision to exhibit at this event.
Schoeffel GmbH, Brigitte Kapelle,
Head of Marketing:
The trade fair and our booth
were very busy from the get-go. The first day began with strong showing. What
recession? Each year there are new customers, in addition to Germany this time
there were visitors from countries such as Switzerland, the Netherlands, Italy,
and lately also from the Ukraine. Ordering activity was even a little better
than last year. This trade fair is and remains an important platform for
customer contact.
Gebr. Boley Uhren- und Schmucktechnik GmbH & Co. KG,
Silke Lutz, Head of Purchasing:
Our expectations for this
year’s inhorgenta europe were even exceeded: we
did not notice any indication of the crisis. From day one there was always
continuous traffic at our booth.
Ph. Hahn Söhne, Dieter Hahn, Owner:
For the duration of the entire
exposition we continuously received inquiries from our business partners. This
year small and mid-sized stones were in particular demand. Overall we can close
out this event with truly positive results.
Dr. Gaetano Cavalieri, President CIBJO:
I want to speak as a visitor
of inhorgenta europe: I am always impressed by
the trade fair’s excellent organization. It makes the trade fair efficient to
use, thanks to a clearly laid-out, straightforward, and practical structure. inhorgenta
europe is the trade exposition in the heart of Europe.
Wilfried Büscher, Owner of Büscher
Time & Design, Kaarst:
For me, inhorgenta is a must. This
is where I can find out what is new on the market. In addition, I get a very
useful overview of the entire brand universe.
Robert Balser, Jeweller,
Gießen:
inhorgenta europe
is one of the most important platforms for contact between manufacturers,
suppliers, and retailers. It is the perfect place for networking, on a personal
level, or at panel discussions. This year I participated in one of them as a
presenter. While inhorgenta used to be primarily an order show, it has evolved
into an important industry get-together.
18/MK/vH
