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inhorgenta europe
will once again open its doors from February 19th to 22nd,
2010. As is tradition, Europe’s leading trade fair for watches, jewellery,
gemstones, pearls, and technology offers its close to 30,000 trade fair
visitors a comprehensive side event program. The many seminars and
presentations, shows and events, as well as fascinating special exhibitions
provide valuable know-how for the upcoming season, and present a break from the
“normal” trade fair routine.
Particular highlights of the multi-faceted
program include events covering the latest jewellery trends. For example, the presentation
by trend expert Irmie Schüch-Schamburek on the jewellery and fashion trends for
2010, while the contribution of Peter Welchering and Dr. Ulrich Henn focuses on
the “Stone and Colour Trends 2010”. Furthermore, Sir Gabriel Tolkowsky, the
gemstone cutting expert, offers a fascinating lecture on “New Diamond Cuts”.
The question “How Much Design Do Brands
Need?” will be deliberated on in detail in a panel discussion
with various
experts. This is only one of many events focusing on the topic of
“Design”, one
of the primary mottos at inhorgenta europe
2010. In addition, the program offers valuable practical tips for
management:
industry and retail experts will discuss the “The Renaissance of
Specialty
Retail – A Winning Proposition in Difficult Times?” at the
inhorgenta europe Round Table. The trade fair management provides
simultaneous translation of all presentations into English or German
free of
charge.
There is something
for everyone at the special presentations in Designer Hall C2: the designer
jewellery segment hosts the "Forum Konzepte"("Forum
Concepts"), the "Forum Innovation", as well as the two special
exhibits "BrandNew-NewBrand" and the "Forum Silberschmiede"
("Forum Silversmiths") – pieces from a total of 350 exhibitors from
all over the world are waiting to be admired. The first selection of jewellery
from the "Design Podium" will also be exhibited at the Designers Avenue in
hall C2. Another
highlight among the special exhibits is the focus on “Modern Silver”, its many
different facets presented in a number of exhibitions – such as a glimpse into
the extensive collection of the renowned Antwerp Silver Museum Sterckshof. And
last but not least, the presentation ceremony for the inhorgenta europe Innovation Award, honouring the most talented new
jewellery designers, will be another special highlight on Sunday, February 21st.
There also is a lot happening in the
gemstone segment: visitors can expect to view exceptional pieces from the
150-year-old traditional German gemstone museum in Idar-Oberstein, one of Germany’s
oldest and most beautiful institutions. The joint project “Stone Matters II” by the design academies in
Idar-Oberstein and Lappeenranta (Finland) describes
gemstones as a unique asset in form of a creative concept, and the design
competition “mineralART” revolves around the valuable gemstone jasper.
Finally, the forum “Zeitzeichen”
presents a joint exhibition of works by gemstone and jewellery designers.
The “Watch Forum Zeitgeist” offers insight
into the production of mechanical watches, as well as into the versatile and
modern art of watch making in Germany.
This year, the goldsmith academy Pforzheim
and its watchmaking academy, and the watchmaking institute Glashütte will share
the working exhibit.
“The essential mission of our trade fair is
to provide know-how, inspiration and motivation,” comments Armin Wittmann, Exhibition
Director inhorgenta europe. “In addition to getting a comprehensive overview
of the entire watch and jewellery industry trade fair visitors will benefit
from practical and relevant expert opinions and advice, as well as from
discussing current issues with business colleagues.” inhorgenta europe provides
an up-to-date, modern, and inspiring platform for this exchange as well as for
special exhibits on many different topics, Wittman continues. The complete
event and special exhibit program with all details is available at www.inhorgenta.de
11MK/vH
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