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inhorgenta europe 2008 Review: Positive Show Results
In an opinion poll, trade show participants described the atmosphere, range of selection, and the layout of the event as consistent and altogether positive. Visitors paid particular attention to the gemstone and design segments.

72% (73%) of the surveyed exhibitors rated the trade show as either excellent or good, as did 92% (94%) of the visitors. Visitors most approved of the event’s atmosphere (90%), complexity and range of selection (86%), clarity and segmentation (86%) as well as the quality of visitor information (85%). Exhibitors praised the event’s atmosphere (87%), clarity and segmentation (83%), the multi-faceted side and seminar program (81%) as well as the top show image (72%). Read on to find out what trade show participants had to say:

Juwelier Balser, Robert Balser, Juweler:
“Inhorgenta is a very good platform for me to exchange information and to quickly get a comprehensive and targeted overview of trends and innovations in the high-end jewelry segment. I very much liked the expanded panel discussions and seminar programs. The fashion area in hall A1 was very clever.”

Theodor Wilh. Herbstrith GmbH, Jürgen Schlittenhardt, Sales Manager:
“This is the first time we returned to Munich since 2001. As we had hoped we were able to find many contacts for Eastern Europe and Scandinavia. Overall, our trade show sales figures are within the expected range. And our post-event business looks promising, too.”

Gebr. Niessing GmbH & Co., Jochen Exner, General Manager and Owner:
“The atmosphere in hall C2, where we were located, was especially positive – thanks to the quality of the exhibitors. As every year we were able to suitably service our German clients. There was a noticeable increase in international customers. The principal countries were Spain, Holland, and Belgium.”

Pandora - KasiGroup, Jesper Nielsen, General Manager:
“This is our third time at inhorgenta europe. Due to the fact that 80 percent of our business is in Germany, the inhorgenta europe has always been the highlight of the year for us. Buyer readiness has increased enormously. Our sales at inhorgenta this year are a multiple of what they were in prior years. We will definitely come back to Munich next year.”

Atelier Bunz GmbH, Georg Bunz, Owner:
“Our goal is considerable growth in 2008. This year’s participation in inhorgenta Europe was therefore critical. We were able to meet almost all important European customers. Consequently we are very pleased with the trade show.”

Frey Wille, Stefanie Lehment, Executive Officer:
“The atmosphere at this year’s inhorgenta europe was extremely progressive. We were able to add many new customers to our existing client list. Our booth attracted mainly German customers, but also many interested parties from Spain and the Baltic countries.”

In the opinion of the management of inhorgenta europe as well as of exhibitors and visitors another reason for the positively rated transparency of the show was the co-location of all gemstone and loose pearl suppliers in hall C1. This was the response of the trade show management to the ever-increasing interest in this jewelry segment. Consequently, this trade show sector received high accolades from the participants. The selection of gemstones as well as pearls was rated as either excellent or good by 95% of the visitors.

Bundesverband der Edelstein- und Diamantindustrie e.V. (Federal Gemstone and Diamond Industry Association), Jörg Lindemann, General Manager:
“Concentrating the gemstone suppliers in hall C1 received a positive response from exhibitors and visitors alike. This strengthened a very important foundation of the show, its gemstone expertise. The efforts to increase its international character continue to bear fruit, especially in regards to Eastern Europe. In my opinion the show is ideally located in Munich.”

Schlangenotto Opals, Helen Schlangenotto, General Manager:
“We have traveled from Australia to every inhorgenta europe for the last 15 years. We are very pleased with our business results. One of the reasons could be the new layout in hall C1. We had plenty of international visitors – particularly from Spain, England, and Eastern Europe.”

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