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inhorgenta europe 2008: Strong in Matters of Platinum
It is not without reason that many of the most striking precious objects with gems and diamonds are created with this everlasting white metal. Consequently, industry insiders agree that the rediscovery of this multifaceted material about three decades ago resulted in triggering substantial innovation within the complete jewelry industry.

inhorgenta europe – the leading trade fair for watches, clocks, jewelry, precious stones, pearls and technology in the EU, was providing a comprehensive overview into the versatility of this most precious of all metals. The premium exhibitors of the genre were again exhibiting in the "Platinum Forum". Among others, you were able to see the current collections of Henrich & Denzel, Gebrüder Schaffrath and Hans D. Krieger Fine Jewellery. Regardless of whether a classic and elegant language of shapes or avant-garde and extravagant, the spectrum of the exhibited jewelry was enormous in this year too. Numerous exhibitors were also represented outside of the Platinum Forum, who were showing their creative top works with platinum, including Buchwald, Niessing and Meister.

The communication and information point in the center of the Platinum Forum was the International Platinum Guild (PGI, Hall B1, booth 314). With an informative program dealing with all aspects of the white metal, the international marketing organization, to which many entrepreneurs of the industry belong, has provided decisive contributions in arranging the Platinum Forum. A highlight of the trade fair exhibit was the jewelry exhibit, which many were eagerly anticipating. The PGI was presenting selected platinum novelties and current designs in 30 showcases from the strongly growing sector of platinum wedding rings.

The platinum exhibitors were also very pleased about the comprehensive range of platinum offers at the trade fair. "inhorgenta europe and especially the Platinum Forum in Hall B1 are an ideal platform for us to put platinum novelties in the limelight already at the beginning of the year and obtain information about the latest trends," according to Herbert Kleinbruckner, Managing Director of Henrich & Denzel. The company from Radolfzell, Germany was exhibiting a new interpretation of the wedding rings "Dualis" at inhorgenta europe 2008. Two rings are created from a unity, where the link is visualized by the amazing design variants.

Atelier Bunz, which has worked platinum for many years, was presenting especially extravagant pieces. "In our current collection, we are combining platinum with high-quality color gems and striking diamonds," Managing Director Georg Bunz explained. In addition to aesthetic viewpoints, a handicraft aspect spoke in favor of this material mixture. "Due to its unmatched durability and value, no material is better than platinum for inlaying high-quality components." By the way, the striking platinum creations were also created using modern laser technology.
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