The joint catalogue and a new sales and distribution system, unique in
Germany till now, provides retailers with full service. The brands
Riedenschild, Thunderbirds, LACO, Saro-Gem, Bombadier, Vulcain,
Perrelet, Habring, Germano, Poljot, Thomas Ninchritz and Kudoko are
members of this shared marketing and sales platform. "This
presentation, which is unique in the world, covers the best and most
high-quality watches, which are produced in Europe today, and opens up
completely new sales opportunities for retailers," according to Dr.
James Newell, Director of Sales and International Operations at
Riedenschild GmbH and founder of the European Watch Group (EWG). At the
same time as the presentation of the EWG at inhorgenta europe, the
cooperative venture was distributing the Watch4you watch catalogue free
of charge to all specialist retailers. It contains all products of the
10 brands. The EWG is starting this unique marketing campaign with an
initial print run of 20,000 copies. (More information is available at
www.europeanwatchgroup.com)
