· "Platinum
Forum" shows new collections of leading manufacturers
Platinum is becoming increasing popular
among jewelry connoisseurs. This precious metal is pure, rare and resistant as
no other metal. Its value is unmatched. And its outstanding processing
properties make the most audacious jewelry creations possible. It is not
without reason that many of the most striking precious objects with gems and
diamonds are created with the everlasting white metal. Consequently, industry
insiders agree that the rediscovery of this multifaceted material about three
decades ago resulted in triggering substantial innovation within the complete
jewelry industry.
inhorgenta europe – the leading trade
fair for watches, clocks, jewelry, precious stones, pearls and technology in
the EU, is providing a comprehensive overview into the versatility of this most
precious of all metals. The premium exhibitors of the genre are again
exhibiting in the "Platinum Forum". Among others, you can see the
current collections of Henrich & Denzel, Gebrüder Schaffrath
and Hans D. Krieger Fine Jewellery. Regardless of whether a classic and elegant
language of shapes or avant-garde and extravagant, the spectrum of the
exhibited jewelry is enormous in this year too. Numerous exhibitors are also
represented outside of the Platinum Forum, who are showing their creative top
works with platinum, including Buchwald, Niessing and Meister.
The communication and
information point in the center of the Platinum Forum is the International
Platinum Guild (PGI, Hall B1, booth 314). With an informative program dealing
with all aspects of the white metal, the international marketing organization,
to which many entrepreneurs of the industry belong, has provided decisive
contributions in arranging the Platinum Forum. A highlight of the trade fair
exhibit is the jewelry exhibit, which many are eagerly anticipating. The PGI is
presenting selected platinum novelties and current designs in 30 showcases from
the strongly growing sector of platinum wedding rings.
Whoever is looking for handicraft
skills in addition to artistic inspiration is also at just the right place at
the PGI booth. Jurgen
Maerz, Technical Director of PGI
and internationally recognized expert in matters of platinum processing, will
deal with the topic "Platinum and Lasers" in detail. In talks and
live demonstrations, interested trade fair visitors will learn how you can saw,
melt, engrave and bond the precious metal using a laser. Background: due to the
high melting temperature of platinum (1,773 degrees Celsius), laser processing
is one of the most important processing methods for it today. Use of lasers
also enables heating only at specific spots. As a result, inlaid gems or other
materials are not damaged.
The platinum exhibitors are also very
pleased about the comprehensive range of platinum offers at the trade fair.
"inhorgenta europe and especially the Platinum Forum in Hall B1 are an
ideal platform for us to put platinum novelties in the limelight already at the
beginning of the year and obtain information about the latest trends,"
according to Herbert Kleinbruckner, Managing Director of Henrich & Denzel.
The company from Radolfzell, Germany is exhibiting a new interpretation of
the wedding rings "Dualis" at inhorgenta europe
2008. Two rings are created from a unity, where the link is visualized by the
amazing design variants.
Atelier Bunz, which has worked platinum
for many years, is presenting especially extravagant pieces. "In our
current collection, we are combining platinum with high-quality color gems and
striking diamonds," Managing Director Georg Bunz explained. In addition to
aesthetic viewpoints, a handicraft aspect spoke in favor of this material
mixture. "Due to its unmatched durability and value, no material is better
than platinum for inlaying high-quality components." By the way, the
striking platinum creations were also created using modern laser technology.
Dates:
Jurgen Maerz, from the International Platinum Guild
International, will give a one-hour talk on the topic of 'Platinum and Lasers'
in Hall C1.234 on the following days:
Saturday,
16 February: 2 p.m. – 3 p.m.
Sunday,
17 February: 12 noon – 1 p.m.
Monday,
18 February: 11 a.m. – 12 noon
Additional information is available at
www.inhorgenta.com.
Contact:
Messe München GmbH
Talk of
town. Wächter & Wächter
Marketing &
Communications inhorgenta europe
Susanne Fischer
Nikola Hägele
Messegelände
Grimmstrasse
3
81823 Munich
80336 Munich
Tel.: +49 (0) 89
949-20870
Tel. +49 (0) 89 747242-36
Fax: +49 (0) 89 949-97
20870
Fax +49 (0) 89 747242-40
susanne.fischer@messe-muenchen.de
n.haegele@waechter-waechter.de
12/MK
