Giorgio Armani is participating in “RED”, the global aid campaign for Africa that was created by Bob Geldof, the singer Bono and Bobby Shriver more than one decade ago. They have been intensively promoting global debt forgiveness for third world countries since 2000 and are winning over an increasing number of active supporters for this. Giorgio Armani recently announced that he will support the Davos World Economic Forum. This is a question of a pioneering initiative. Giorgio Armani has designed a special Emporio Armani line for the RED aid project. It includes clothing, accessories, glasses, watches, jewelry and scents. A total of 40% of the gross project from the sale of all RED products goes directly to the global fund. The latest product in this line is the unisex (Emporio Armani) RED watch, which has been available in stores worldwide since August. http://www.giorgioarmani.com