The Digitization of the Watch Industry
A short-lived trend or a revolution on the wrist? The universe of watches nowadays moves in the field of tension between intelligent high-tech accessories and traditional craftsmanship. An increasing number of manufacturers enlarge their products ranges by including smartwatches and intelligent accessories. The new Watch Innovation Forum of INHORGENTA MUNICH 2016 picked up this topic area by offering exciting lectures and an interactive exhibition space in “Timepieces” Hall A1. After a two-year break, also the Fossil brand returned to the trade show with its “Connected Accessories” and presented its new collection in Hall A1.
“The watch industry is faced with numerous challenges. As a professional industry partner, we draw attention to these challenges and accompany them. Fakes are overstocking the market, smartwatches and intelligent accessories are increasingly entering into competition with classic timepieces. INHORGENTA MUNICH is the only trade show which sheds light on these topics in such an intensive way. Not only do we raise awareness of these vital topics, but we also provide our visitors with comprehensive information about the challenges and opportunities that go hand in hand with this digital development. For the forthcoming trade show, additional exciting contents dealing with all aspects of the topic of wearables are currently in the planning stage”, states Klaus Dittrich, Chairman und CEO of Messe München.