Venue: inhorgenta europe seminar area, hall C1, booth 243.
All seminars will be translated simultanous into German/English.

Time	Topic
10 am	Winning new customers: experiences, possibilities, measures Speaker: Prof. Dr. Stefan Hencke, Stuttgart and Trier Contents: Demonstrates strategies and possibilities for successful customer acquisition by the jeweller.
11 am	Jewellery and fashion – trends 2008 Speaker: Christel Trimborn, Journalist with main area of work dealing with jewellery and fashion, Bochum Contents: The jewellery and fashion trends of 2008 and their benefits for retailers will be presented.
1 pm	Round of discussion: Successful brand management Mr. Jesper L. Nielsen (Pandora) in conversation with Peter Welchering, journalist and Prof. Dr. Stefan Hencke Contents: How did Pandora come about? How does the Pandora system work? What objectives are aimed at and what are the reasons for the success of the brand?
1 pm	Forum Silberschmiede (Hall C2): Award ceremony mineralART
1 pm	Restaurant am See / Bierstüberl, Entrance West Rotary-Meeting The Rotary-Club München-Friedensengel und die Messe München have scheduled a Rotray-Meeting. Registration: Hannelore Behrens phone: +49 (0)89 949 20 053 fax: +49 (0)89 949 20 059 hannelore.behrens@messe-muenchen.de
2 pm	Platinum and laser – the ideal solution  Speaker: Jurgen J. Maerz, Director of Technical Education, PGI, USA Contents: This lecture by Juergen J. Maerz shows the many ways the laser can be employed by the platinumsmith: for repairs, for assembling jewellery and executing a design.
3 pm	Stone and coloured stone trends 2008  Speakers: Peter Welchering, journalist, Ludwigsburg, Dr. Ulrich Henn, GF Dt. Gemnologische Ges., Idar-Oberstein Contents: Demonstrates current and coming trends in the stone and coloured stone area.
4 pm	Shop window dressing  Speaker: Nora Claus, Munich and Baelen (Belgium) Contents: “Displaying means setting a scene – the shop window as the best salesperson“. Vivid presentation of successful dressing concepts and simple means for the specialised and retail trade.
4 pm	Forum Silberschmiede (Halle C2): Award ceremony 9th Innovation Prize Design Podium
6 pm	Holy Mass, Room B22